How Lego Came to Be the World's Most Famous Brick

How Lego Came to Be the World's Most Famous Brick

  • Höfundur
  • Episode
      755
  • Published
      26 sep. 2018
  • Útgefandi
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Episode
755 of 2526
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2Mín.
Tungumál
enska
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When Ole Kirk Kristiansen imported a newfangled contraption called a plastic-injection-­molding machine to Denmark in 1946, people thought he’d lost his mind. Kirk Kristiansen was a master carpenter who made wooden toys sold under the brand name Lego (abbreviated from leg godt, Danish for “play well”). The machine cost nearly 7 percent of the company’s annual revenue, but Kirk Kristiansen reckoned there was no limit to what he could manufacture with the new technology.

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