Entra in un mondo di storie
4.5
Economia & Business
Jody Raynsford's book, How to Start a Cult, is a multiple Amazon best-seller and was finalist at the Business Book Awards 2022. Fast becoming a cult classic in itself, the book reveals why brands need to forget about brand loyalty and shift to thinking about building their business or brand on a force far more powerful: belonging.
Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.
As a brand strategist (and accidental cult leader), Jody pulls back the curtain on how to transform the relationship with your audience from thinking of you as a "meh" brand to an "oh-my-god-I-love-this-please-take-all-my-money" brand.
When you listen to How to Start a Cult, you will discover:
• How to stand out, win attention, and keep your audience coming back for more. • How to go deep with your audience to build momentum and magnetically attract the right people to your tribe. • How to build genuine belonging and a devoted following that makes you immune from competition.
But on one condition: you have to be brave, bold, and different. This approach isn’t for vanilla, forgettable brands that don’t stand for anything and don’t want to change.
Narrated by the author, this audiobook is very different from any other business book you've heard. And it contains a few naughty words, so please listen appropriately.
© 2025 Raynsford Education (Audiolibro): 9798347730520
Data di uscita
Audiolibro: 26 gennaio 2025
Tag
Più di 400.000 titoli
Kids Mode (accesso sicuro per bambini)
Scarica e ascolta offline
Disdici quando vuoi
Per te che non sei un avido ascoltatore.
1 account
10 ore/mese
Disdici quando vuoi
La scelta migliore per 1 utente. Ascolta e leggi quanto vuoi.
1 account
Ascolto illimitato
Disdici quando vuoi
12 mesi al prezzo di 9. Ascolta e leggi quanto vuoi.
1 account
Ascolto illimitato
Disdici quando vuoi
Storie per tutta la famiglia. Entrate insieme in un mondo di storie.
2 account
Ascolto illimitato
Disdici quando vuoi
Italiano
Italia