Ascolta tutto, gratis per 30 giorni

Approfitta dell'offerta e entra in un mondo di storie

  • Ascolta e leggi quanto vuoi
  • Oltre 400.000 titoli
  • Prova gratis per 30 giorni, poi 9.99€/mese
  • Disdici quando vuoi
  • Ascolta titoli esclusivi e Storytel Original
Prova Gratis
Device Banner Block 894x1036

The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century

6 Valutazioni

4.5

Durata
16h 58min
Lingua
Inglese
Format
Categoria

Non-fiction

MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDS We live in an age of mass persuasion. Leaders and institutions of every kind—public and private, large and small—must compete in a rowdy marketplace of images and messages seeming to come at us from all directions—in print, on radio and television, and on the Web.

It wasn’t always so. In the early and middle twentieth century, a handful of creative geniuses in advertising and public relations—J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and others—launched their once-sleepy industries into the very center of American life. And most of them point to one individual as the man who started it all: Albert D. Lasker.

But Lasker—who resolutely hid from the spotlight—has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, drawing on a treasure trove of previously unknown papers, have written a fascinating biography of one of the twentieth century’s most intriguing figures.

Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others.

But his impact went far beyond traditional advertising. Lasker was an energetic crusader against anti-Semitism. A public relations master, he engineered Warren G. Harding’s successful presidential campaign, and designed the strategy that ended Upton Sinclair’s bid for governor of California. As part-owner of the Chicago Cubs, he came up with the idea of a “baseball commissioner.” He was the creative philanthropist who renamed the American Cancer Society and Planned Parenthood as he transformed them into prominent and effective organizations. And the Lasker Awards, for contributions to medical science, are sometimes referred to as “America’s Nobels.”

His personal life was no less dramatic. The Man Who Sold America recounts the powerful influence of his background, his deep friendships—and the debilitating depression he struggled with even as he forged his remarkable achievements.

This is the story of a man who shaped an industry—and changed the way we look at our world. “The Man Who Sold America shows us the advertising industry well before the age of Mad Men…" “The Man Who Sold America pulls back the curtain and shows us a remarkable life spent shaping much of the world we know today.” “Lasker's influence extended well beyond the confines of the advertising world” “…the promotional brilliance of Lasker and his shop helped turn Kleenex, Pepsodent toothpaste, Quaker Oats, Goodyear tires and Palmolive soap into household brands.”

© 2011 Ascent Audio (Audiolibro): 9781596597822

Data di uscita

Audiolibro: 14 marzo 2011

Potrebbero piacerti

  1. My Life and Work: The Innovative Spirit of American Industry Henry Ford
  2. Titan: The Life of John D. Rockefeller, Sr. Ron Chernow
  3. Shoe Dog: A Memoir by the Creator of Nike Phil Knight
  4. Targeted: My Inside Story of Cambridge Analytica and How Trump, Brexit and Facebook Broke Democracy Brittany Kaiser
  5. Free Will Sam Harris
  6. Kochland: The Secret History of Koch Industries and Corporate Power in America Christopher Leonard
  7. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  8. The Room Where It Happened: A White House Memoir John Bolton
  9. 22 Immutable Laws of Branding Al Ries
  10. The Anatomy of Fascism Robert O. Paxton
  11. The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution Walter Isaacson
  12. Antisocial: How Online Extremists Broke America Andrew Marantz
  13. Homo Deus: A Brief History of Tomorrow Yuval Noah Harari
  14. Fear: Trump in the White House Bob Woodward
  15. The New Confessions of an Economic Hit Man John Perkins
  16. Sapiens: A Brief History of Humankind Yuval Noah Harari
  17. An Ugly Truth: Inside Facebook’s Battle for Domination Sheera Frenkel
  18. Kissinger: A Biography Walter Isaacson
  19. The 48 Laws of Power Robert Greene
  20. No Room for Small Dreams: Courage, Imagination, and the Making of Modern Israel Shimon Peres
  21. How the Mighty Fall Jim Collins
  22. Amazon Unbound: Jeff Bezos and the Invention of a Global Empire Brad Stone
  23. Nudge: The Final Edition Richard H. Thaler
  24. The Richest Man in Babylon George Clason
  25. The Righteous Mind: Why Good People Are Divided by Politics and Religion Jonathan Haidt
  26. The End of the World is Just the Beginning: Mapping the Collapse of Globalization Peter Zeihan
  27. Capital and Ideology Thomas Piketty
  28. The Future of Capitalism: Facing the New Anxieties Paul Collier
  29. Google Speaks: Secrets of the Worlds Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page Janet Lowe
  30. Bad Blood: Secrets and Lies in a Silicon Valley Startup John Carreyrou
  31. Human Universe Professor Brian Cox
  32. Permanent Record: A Memoir of a Reluctant Whistleblower Edward Snowden
  33. Alibaba: The House that Jack Ma Built Duncan Clark
  34. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  35. MBS: The Rise to Power of Mohammed Bin Salman Ben Hubbard
  36. The Intelligent Investor Benjamin Graham
  37. Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
  38. Benjamin Franklin Walter Isaacson
  39. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  40. A Little History of Economics Niall Kishtainy
  41. The Cult of We: WeWork and the Great Start-Up Delusion Eliot Brown
  42. Blue Ocean Strategy W. Chan Kim
  43. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  44. Contagious: Why Things Catch On Jonah Berger

Scegli il tuo piano

  • Più di 400.000 titoli

  • Kids Mode (accesso sicuro per bambini)

  • Scarica e ascolta offline

  • Disdici quando vuoi

Il più popolare

Unlimited

La scelta migliore per 1 utente. Ascolta e leggi quanto vuoi.

9.99 € /mese
  • 1 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova ora

Unlimited Annuale

12 mesi al prezzo di 9. Ascolta e leggi quanto vuoi.

89.99 € /anno
Risparmia il 25%
  • 1 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova ora

Unlimited+

Storie per tutta la famiglia. Entrate insieme in un mondo di storie.

14.99 € /mese
  • 2 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova ora

Basic

Per te che non sei un avido ascoltatore.

6.49 € /mese
  • 1 account

  • 10 ore/mese

  • Disdici quando vuoi

Prova ora