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Blue Ocean Strategy - W. Chan Kim,Reneé Mauborgne

Blue Ocean Strategy

Blue Ocean Strategy

3.7488584474885847 438 5 Autore: W. Chan Kim,Reneé Mauborgne Narratore: Grover Gardner
Disponibile come audiolibro.
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody 'red ocean' of a shrinking profit pool, but by creating 'blue oceans' of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy
Lingua: Inglese Categoria: Economia & Business Traduttore:

Più informazioni

Editore: Gildan Media Corp
Pubblicato: 2006-09-01
Durata: 6H 29Min
ISBN: 9781596590687
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