Proactive Risk Management: Controlling Uncertainty in Product Development Guy M. Merritt
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Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
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Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
© 2013 Ascent Audio (오디오북): 9781469088884
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오디오북: 2013년 8월 6일
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- 사춘기 대 갱년기 제성은
4.8 - 뭘 하지 않아도 행복한 사람들의 비밀: 애쓰지 않을 용기 정하루4.2
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- 수상한 기차역 박현숙4.8
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