Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company?
Rather than offering another set of tactics for improving customer service, this audiobook takes a novel approach by rooting out the real reasons employees aren't delivering the service they should. The results can be both surprising and illuminating, such as:
• Company culture doesn't always support service excellence
• Over-emphasis on cost reduction often increases the cost of service
• Employees are torn between doing the right thing for the customer and following policy
• Poor products and services can make helping the customer nearly impossible
• Employees' interests often don't align with company goals
Once core problems are identified, the audiobook offers corrective solutions, including redirecting coaching efforts, revisiting policies and procedures, clarifying roles and responsibilities, and more. Filled with inside stories from well-known organizations and the latest scientific research, Service Failure helps people overcome the obstacles preventing them from doing their very best.
© 2012 Ascent Audio (오디오북 ): 9781469085609
출시일
오디오북 : 2012년 10월 12일
Customer service goals have been articulated, messages drilled, and incentive programs created. But many employees still deliver lackluster service. What does it take to get them functioning as stellar frontline representatives of the company?
Rather than offering another set of tactics for improving customer service, this audiobook takes a novel approach by rooting out the real reasons employees aren't delivering the service they should. The results can be both surprising and illuminating, such as:
• Company culture doesn't always support service excellence
• Over-emphasis on cost reduction often increases the cost of service
• Employees are torn between doing the right thing for the customer and following policy
• Poor products and services can make helping the customer nearly impossible
• Employees' interests often don't align with company goals
Once core problems are identified, the audiobook offers corrective solutions, including redirecting coaching efforts, revisiting policies and procedures, clarifying roles and responsibilities, and more. Filled with inside stories from well-known organizations and the latest scientific research, Service Failure helps people overcome the obstacles preventing them from doing their very best.
© 2012 Ascent Audio (오디오북 ): 9781469085609
출시일
오디오북 : 2012년 10월 12일
격이 다른 오디오북 생활을 경험해보세요!
6 평점을 기준으로 한 전체 평점
대화에 참여하고 리뷰를 추가하려면 앱을 다운로드하세요.
한국어
대한민국