There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.
© 2020 Ascent Audio (오디오북 ): 9781469080376
출시일
오디오북 : 2020년 11월 10일
태그
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.
© 2020 Ascent Audio (오디오북 ): 9781469080376
출시일
오디오북 : 2020년 11월 10일
태그
격이 다른 오디오북 생활을 경험해보세요!
7 평점을 기준으로 한 전체 평점
배울 점이 있어요
영감을 줘요
생각할 거리를 주네요
대화에 참여하고 리뷰를 추가하려면 앱을 다운로드하세요.
한국어
대한민국