Why do investors constantly chase returns? Why do they buy mediocre investments that underperform the indexes? Why do they leave their money in investments that lose money yet are unwilling to sell until they increase in value? If you can understand your own behavior with money, you will become a much better investor and earn returns that will last your whole life.
Now Kerry Johnson explains why investors (possibly your clients) make such poor decisions with their money. You will learn: • How overconfidence bias creates poor investment decisions. • How the endowment effect stops you from selling bad investments. • How sunk cost fallacy causes you to own investments until they are worthless. • How status quo bias makes change more difficult. • How framing and anchoring motivates you to spend more. • The seven steps in picking an outstanding financial advisor. • The five critical concepts in creating a successful portfolio.
Kerry L. Johnson, MBA, Ph.D. , America’s Business Psychologist, is a bestselling author and internationally sought after speaker with an upbeat, entertaining style, much like his writing. He travels 8,000 miles each week speaking around the world, and also heads a personal coaching company, Peak Performance Coaching.
© 2015 Ascent Audio (오디오북
): 9781469031514
© 2019 G&D Media (전자책
): 9781722522964
출시일
오디오북
: 2015년 2월 1일
전자책
: 2019년 10월 22일
Why do investors constantly chase returns? Why do they buy mediocre investments that underperform the indexes? Why do they leave their money in investments that lose money yet are unwilling to sell until they increase in value? If you can understand your own behavior with money, you will become a much better investor and earn returns that will last your whole life.
Now Kerry Johnson explains why investors (possibly your clients) make such poor decisions with their money. You will learn: • How overconfidence bias creates poor investment decisions. • How the endowment effect stops you from selling bad investments. • How sunk cost fallacy causes you to own investments until they are worthless. • How status quo bias makes change more difficult. • How framing and anchoring motivates you to spend more. • The seven steps in picking an outstanding financial advisor. • The five critical concepts in creating a successful portfolio.
Kerry L. Johnson, MBA, Ph.D. , America’s Business Psychologist, is a bestselling author and internationally sought after speaker with an upbeat, entertaining style, much like his writing. He travels 8,000 miles each week speaking around the world, and also heads a personal coaching company, Peak Performance Coaching.
© 2015 Ascent Audio (오디오북
): 9781469031514
© 2019 G&D Media (전자책
): 9781722522964
출시일
오디오북
: 2015년 2월 1일
전자책
: 2019년 10월 22일
격이 다른 오디오북 생활을 경험해보세요!
24 평점을 기준으로 한 전체 평점
대화에 참여하고 리뷰를 추가하려면 앱을 다운로드하세요.
한국어
대한민국