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Cover for The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
Probeer 14 dagen gratis

The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives

Probeer 14 dagen gratis
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5

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17 Uur 12 min
Taal
Engels
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Categorie

Economie & Zakelijk

A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world. For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks. The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.

© 2020 Ascent Audio (Audioboek): 9781663707796

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Audioboek: 20 juli 2020

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