1 of 50
Økonomi og ledelse
SUBWAY'S PROMISING BEGINNINGS AND RISE The story of Subway begins with a simple but powerful idea: to offer a healthy alternative to traditional fast food. Founded in 1965 by Fred DeLuca and Peter Buck, Subway was initially called " Pete's Super Submarines ". The goal was clear: to create a sandwich restaurant that was fast, affordable and healthy, something unusual in the gastronomic scene at the time. In an era dominated by burgers and fries, Subway emerged as an innovative proposal for fresh and quick meals. Over the following decades, Subway grew exponentially, with its proposal for customizing sandwiches, where consumers could choose the ingredients and assemble their options according to personal preferences. This do-it-yourself business model quickly spread, and Subway became one of the largest fast food chains in the world. The brand expanded to over 40,000 units, making Subway a household name and a dominant presence in the fast food industry. However, despite the global success, something started to change. The rise of competing brands, changing eating habits and internal pressures began to challenge the winning formula that had made Subway a giant. But what exactly happened behind the scenes at that fast food giant to make it lose its relevance? Practical Example: During a visit to a Subway store in 2015, a consumer who had been a loyal customer for years noticed a decrease in the level of service. While the sandwiches were still good quality, the service was more impersonal and the atmosphere in the store felt less welcoming. What appeared to be a simple oversight in the customer experience was actually a reflection of changes happening behind the scenes.
© 2025 Max Editorial (E-bok): 9781779749130
Utgivelsesdato
E-bok: 15. april 2025
Tagger
Over 700 000 bøker
Eksklusive nyheter hver uke
Lytt og les offline
Kids Mode (barnevennlig visning)
Avslutt når du vil
For deg som vil lytte og lese ubegrenset.
1 konto
Ubegrenset lytting
Lytt så mye du vil
Over 700 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
For deg som ønsker å dele historier med familien.
2-3 kontoer
Ubegrenset lytting
Lytt så mye du vil
Over 700 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
2 kontoer
289 kr /månedFor deg som lytter og leser av og til.
1 konto
20 timer/måned
Lytt opp til 20 timer per måned
Over 700 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
Verifiser deg med din student-ID og få halv pris hele livet.
1 konto
20 timer/måned
Lytt opp til 20 timer per måned
Studentpris med 50 % rabatt hele livet!
Over 700 000 bøker
Nye eksklusive bøker hver uke
Avslutt når du vil
Kos deg med ubegrenset tilgang til mer enn 700 000 titler.
Norsk
Norge