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Cover for Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
Wypróbuj przez 7 dni

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Wypróbuj przez 7 dni
51 ocena

3.8

Czas trwania
9 Godz. 45 min
Język
Angielski
Format
Kategoria

Biznes i ekonomia

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

© 2012 Harper Business (Audiobook): 9780062262714

Wydanie

Audiobook: 11 grudnia 2012

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