4.1
Biznes i ekonomia
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.
The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.
© 2022 Ascent Audio (Audiobook): 9781663718228
Data wydania
Audiobook: 12 kwietnia 2022
Tagi
4.1
Biznes i ekonomia
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.
The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.
© 2022 Ascent Audio (Audiobook): 9781663718228
Data wydania
Audiobook: 12 kwietnia 2022
Tagi
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25 wrz 2022
Great book about product marketing. Author (also lector) leads you through subject separating it in 4 categories/roles for marketing your product. Ambasador, stategist, storyteller, evangelist. I gave 4/5 because although author underlines vital role of storytelling to my mind she didn't give good examples or they where hard to follow and not build good enough for audiobook. I liked that she read the book by herself but in a long run I'm not sure she's skilled enough for this job. Her voice was soft and pleasant but very quiet - sometimes I was loosing my attention because going from one paragraph to another wasn't emphesized enough.
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