Słuchaj i czytaj 50% taniej przez 4 miesiące!

Znajdź swoją nową ulubioną historię - teraz za jedyne 19,95 zł miesięcznie przez pierwsze 4 miesiące

  • Czytaj i słuchaj jak chcesz i ile chcesz
  • Ponad 500 000 tytułów
  • Tytuły dostępne wyłącznie w Storytel oraz Storytel Originals
  • Łatwa rezygnacja w dowolnym momencie
Skorzystaj ze zniżki
PL - Details page - Device banner - 894x1036
Cover for HBR's 10 Must Reads on Sales
22 ocena

4.4

Serie

1 z 160

Czas trwania
5 Godz. 48 min
Język
Angielski
Format
Kategoria

Biznes i ekonomia

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

© 2020 Ascent Audio (Audiobook): 9781469078656

Wydanie

Audiobook: 21 stycznia 2020

Inni polubili także ...

  1. HBR Guide to AI Basics for Managers
    HBR Guide to AI Basics for Managers Harvard Business Review
  2. Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business
    Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business Harvard Business Review
  3. HBR's 10 Must Reads on Women and Leadership
    HBR's 10 Must Reads on Women and Leadership Sylvia Ann Hewlett
  4. Cybersecurity: The Insights You Need from Harvard Business Review
    Cybersecurity: The Insights You Need from Harvard Business Review Boris Groysberg
  5. The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management
    The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
  6. Management Rev Ed
    Management Rev Ed Peter F. Drucker
  7. HBR's 10 Must Reads on Business Model Innovation
    HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
  8. HBR's 10 Must Reads on Entrepreneurship and Startups
    HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
  9. HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century
    HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century Harvard Business Review
  10. Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition
    Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
  11. The Ideas of Kaplan & Norton About the Balanced Scorecard: MBA in One Day - Management Classics
    The Ideas of Kaplan & Norton About the Balanced Scorecard: MBA in One Day - Management Classics Ben Tiggelaar
  12. Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
    Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs Michael A. Cusumano
  13. Differentiate or Die: Survival in Our Era of Killer Competition
    Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  14. Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  15. The Choice
    The Choice Eliyahu M. Goldratt
  16. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
    Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
  17. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
    The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
  18. R.E.D. Marketing: The Three Ingredients of Leading Brands
    R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  19. Driving Digital Strategy: A Guide to Reimagining Your Business
    Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta
  20. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success
    A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
  21. The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition
    The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
  22. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  23. The Five Most Important Questions: You Will Ever Ask About Your Organization
    The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  24. The Only Sales Guide You'll Ever Need
    The Only Sales Guide You'll Ever Need Anthony Iannarino
  25. Management Challenges for the 21St Century
    Management Challenges for the 21St Century Peter F. Drucker
  26. Consulting Essentials: The Art and Science of People, Facts, and Frameworks
    Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
  27. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
    Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
  28. Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead
    Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Tony Saldanha
  29. The 22 Immutable Laws of Branding
    The 22 Immutable Laws of Branding Al Ries
  30. Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
    Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
  31. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
    Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  32. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
    Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  33. It's Not Luck: Marketing, Production, and the Theory of Constraints
    It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
  34. 22 Immutable Laws of Branding
    22 Immutable Laws of Branding Al Ries
  35. The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
    The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics Jenny Dearborn
  36. Winning
    Winning Jack Welch
  37. From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
    From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
  38. The 22 Immutable Laws of Marketing
    The 22 Immutable Laws of Marketing Jack Trout
  39. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
    Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
  40. Five Stars: The Communication Secrets to Get From Good to Great
    Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
  41. Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
    Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Eric Berridge
  42. The Digital Transformation Playbook: Rethink Your Business for the Digital Age
    The Digital Transformation Playbook: Rethink Your Business for the Digital Age David L. Rogers
  43. Understanding Michael Porter: The Essential Guide to Competition and Strategy
    Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta
  44. The Influential Product Manager: How to Lead and Launch Successful Technology Products
    The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
  45. Critical Chain: Project Management and the Theory of Constraints
    Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
  46. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)
    Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
  47. The Heart of Business: Leadership Principles for the Next Era of Capitalism
    The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
  48. The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
    The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
  49. Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap
    Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
  50. The 11 Immutable Laws of Internet Branding
    The 11 Immutable Laws of Internet Branding Al Ries
  51. What You Do Is Who You Are: How to Create Your Business Culture
    What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  52. What You Do Is Who You Are: How to Create Your Business Culture
    What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  53. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
    How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
  54. The Automatic Customer: Creating a Subscription Business in Any Industry
    The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  55. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
    INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  56. The Third Wave: An Entrepreneur's Vision of the Future
    The Third Wave: An Entrepreneur's Vision of the Future Steve Case
  57. HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear)
    HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear) Harvard Business Review
  58. How the Mighty Fall
    How the Mighty Fall Jim Collins
  59. Digital @ Scale: The Playbook You Need to Transform Your Company
    Digital @ Scale: The Playbook You Need to Transform Your Company Jurgen Meffert
  60. Decision Making: 5 Steps to Better Results
    Decision Making: 5 Steps to Better Results Harvard Business Review
  61. Bargaining for Advantage: Negotiation Strategies for Reasonable People
    Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
  62. Doing Agile Right: Transformation Without Chaos
    Doing Agile Right: Transformation Without Chaos Darrell K. Rigby
  63. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
    Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  64. Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal
    Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal John Lowry
  65. Free Prize Inside!: The Next Big Marketing Idea
    Free Prize Inside!: The Next Big Marketing Idea Seth Godin
  66. The Startup Checklist: 25 Steps to a Scalable, High-Growth Business
    The Startup Checklist: 25 Steps to a Scalable, High-Growth Business David S. Rose
  67. Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  68. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
    New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
  69. Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
    Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Porter Erisman

Wybierz swoją subskrypcję:

  • Ponad 500 000 tytułów w cenie jednego abonamentu

  • Słuchaj i czytaj w trybie offline

  • Ekskluzywne produkcje audio Storytel Original

  • Tryb dziecięcy Kids Mode

  • Anuluj kiedy chcesz

Najpopularniejsze
50% taniej przez 4 miesiące

Unlimited

Dla tych, którzy chcą słuchać i czytać bez limitów.

39.90 zł /30 dni
  • 1 konto

  • Nielimitowany Dostęp

  • 1 konto

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

Skorzystaj z promocji

Unlimited na rok

Dla tych, którzy chcą słuchać i czytać bez limitów.

39.90 zł /30 dni
  • 1 konto

  • Nielimitowany Dostęp

  • 1 konto

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

Rozpocznij subskrypcję

Basic

Dla tych, którzy słuchają i czytają od czasu do czasu.

22.90 zł /30 dni
7 dni za darmo
  • 1 konto

  • 10 godzin/miesięcznie

  • 1 konto

  • 10 godzin / miesiąc

  • Anuluj w dowolnym momencie

Wypróbuj

Family

Dla tych, którzy chcą dzielić się historiami ze znajomymi i rodziną.

Od 59.90 zł/30 dni
7 dni za darmo
  • 2-3 kont

  • Nielimitowany Dostęp

  • 2–3 konta

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

2 konta

59.90 zł /30 dni
Wypróbuj