2
Biznes i ekonomia
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an easily digestible format-exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.
Whether just starting out or a well-seasoned social guru, Will Post for Profit will leave listeners with the necessary tools to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
© 2020 Ascent Audio (Audiobook): 9781663710765
Data wydania
Audiobook: 22 grudnia 2020
2
Biznes i ekonomia
Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an easily digestible format-exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.
Whether just starting out or a well-seasoned social guru, Will Post for Profit will leave listeners with the necessary tools to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
© 2020 Ascent Audio (Audiobook): 9781663710765
Data wydania
Audiobook: 22 grudnia 2020
Witaj w nieskończonym świecie literatury
Ocena ogólna na podstawie 1 ocen
Pobierz aplikację, aby dołączyć do dyskusji i dodawać recenzje.
1 z 1 recenzji
Suavo
29 mar 2023
Little to no valuable and actionable knowledge. I advise you to proceed to the author’s Instagram right away, asses his social media presence and decide if you want to spend several hours being lectured by him on the subject. Spoiler alert: you don't.
Polski
Polska