Słuchaj 50% taniej przez 4 miesiące

Świat setek tysięcy audiobooków i e-booków czeka na Ciebie - teraz za jedyne 19,95 zł miesięcznie przez pierwsze 4 miesiące.

  • Czytaj i słuchaj jak chcesz i ile chcesz
  • Ponad 500 000 tytułów
  • Tytuły dostępne wyłącznie w Storytel oraz Storytel Originals
  • 7-dniowy bezpłatny okres próbny
  • Łatwa rezygnacja w dowolnym momencie
Skorzystaj ze zniżki
PL - Details page - Device banner - 894x1036

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Czas
10H 30min
Język
angielski
Format
Kategoria

Biznes i ekonomia

People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING & PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference.

© 2021 Ascent Audio (Audiobook): 9781663705372

Data wydania

Audiobook: 2 września 2021

Inni polubili także ...

  1. Blue Ocean Strategy W. Chan Kim
  2. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  3. The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  4. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
  5. What the Most Successful People Do Before Breakfast Laura Vanderkam
  6. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  7. Good to Great Jim Collins
  8. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  9. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  10. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  11. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  12. HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann) Clayton M. Christensen
  13. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  14. Range: How Generalists Triumph in a Specialized World David Epstein
  15. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  16. Focus: The Hidden Driver of Excellence Daniel Goleman
  17. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  18. Meetings That Get Results: The Brian Tracy Success Library Brian Tracy
  19. 22 Immutable Laws of Branding Al Ries
  20. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs David Meerman Scott
  21. Doing Agile Right: Transformation Without Chaos Darrell K. Rigby
  22. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  23. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  24. Beyond Viral : How to Attract Customers, Promote Your Brand and Make Money with Online Video: How to Attract Customers, Promote Your Brand, and Make Money with Online Video David Meerman Scott
  25. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  26. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  27. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  28. Built to Last: Successful Habits of Visionary Companies Jim Collins
  29. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  30. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  31. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  32. Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Liz Wiseman
  33. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition David Meerman Scott
  34. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition David Meerman Scott
  35. Management Rev Ed Peter F. Drucker
  36. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  37. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
  38. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  39. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  40. How To Win Friends And Influence People Dale Carnegie
  41. The Secrets of Successful Selling Habits Zig Ziglar
  42. Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field Brian Tracy
  43. The Catalyst: How to Change Anyone's Mind Jonah Berger
  44. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  45. Contagious: Why Things Catch On Jonah Berger

Wybierz swoją subskrypcję:

  • Ponad 500 000 tytułów w cenie jednego abonamentu

  • Słuchaj i czytaj w trybie offline

  • Ekskluzywne produkcje audio Storytel Original

  • Tryb dziecięcy Kids Mode

  • Anuluj kiedy chcesz

Najpopularniejsze
50% taniej przez 4 miesiące

Unlimited

Dla tych, którzy chcą słuchać i czytać bez limitów.

39.90 zł /miesiąc
  • 1 konto

  • Nielimitowany Dostęp

  • 1 konto

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

Skorzystaj z promocji

Unlimited na rok

Dla tych, którzy chcą słuchać i czytać bez limitów.

39.90 zł /miesiąc
  • 1 konto

  • Nielimitowany Dostęp

  • 1 konto

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

Rozpocznij subskrypcję

Basic

Dla tych, którzy słuchają i czytają od czasu do czasu.

22.90 zł /miesiąc
7 dni za darmo
  • 1 konto

  • 10 godzin/miesięcznie

  • 1 konto

  • 10 godzin / miesiąc

  • Anuluj w dowolnym momencie

Wypróbuj

Family

Dla tych, którzy chcą dzielić się historiami ze znajomymi i rodziną.

Od 59.90 zł/miesiąc
7 dni za darmo
  • 2-3 kont

  • Nielimitowany Dostęp

  • 2–3 konta

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

2 konta

59.90 zł /miesiąc
Wypróbuj