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Unknown Media & Studio71

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.
For advertising opportunities please email PodcastPartnerships@Studio71us.com 
We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 
Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

The Create Unknown

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we kick things off by correcting a mistake from last week's episode. We talk about why getting the facts right matters, even when nobody notices. That leads us into a surprising discussion about people watching movies at 1.5x or even 2x speed. Can art survive if we consume it as quickly as possible? Or are we sacrificing the very thing that makes it meaningful?

From there, we revisit the new Masters of the Universe film, discussing its incredible visuals, frustrating reliance on constant quips, and why so many modern movies seem afraid to take themselves seriously.

The conversation then shifts to The Godfather and, in turn, to a much bigger question: why do classic stories about families resonate so deeply? We explore how films built around parents, siblings, and generational conflict create emotional stakes that surrogate families often can't match, and whether changing family structures and modern social life have fundamentally altered the kinds of stories audiences connect with today.

Along the way, we discuss everything from speeding through books and music to the decline of civic life, the rise of chosen families in entertainment, and a handful of modern films that still manage to capture what makes great storytelling timeless.

Big thanks to our patrons, we'll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Does The Godfather Hold Up?

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we tackle a question that feels impossible to ignore: why does the internet seem to hate everything? Is online negativity just more visible than ever, or have our expectations fundamentally changed?

We explore how sports fandom has become more hostile in the age of fantasy leagues and social media, why algorithms may be training us to expect perfectly curated experiences, and what happens when real life inevitably falls short. Are we becoming less tolerant of disappointment...or just louder about it?

Along the way, we discuss the Boston Red Sox's dramatic season, the surprisingly low rate of positive engagement online, and why criticism often comes so much easier than praise. We also examine whether it's become "uncool" to genuinely enjoy things, and what that means for creators trying to make work people love.

Big thanks to our patrons, we'll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

No One Likes Anything. Now What?

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we’re joined by Justin Sevakis, founder of Anime News Network and MediaOCD, to talk about the surprising resurgence of physical media. As companies move toward an all-digital future, are we putting decades of art, games, and films at risk? And if corporations won't preserve media...who will?

We explore Sony's decision to phase out physical games, why Blu-ray may be having its own "vinyl moment," and how private collectors have quietly become some of the most important archivists in entertainment history. We also dive into anime's journey from niche hobby to mainstream phenomenon, the rise and fall of Right Stuf, and why younger fans are embracing physical media from an era they never experienced.

Justin also shares stories from restoring obscure films, explains what it's really like running a boutique distribution company, and gives us a glimpse into the future of anime preservation.

Big thanks to our patrons, we’ll be back next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Saving Physical Media w/ Justin Sevakis

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we’re joined by longtime 49ers reporter Grant Cohn to talk about the changing world of sports media. We dive into how he went from traditional newspapers to building a thriving YouTube career, why independent journalism is reshaping the industry, and what it takes to cover one of the NFL’s biggest teams. This leaves us wondering, is the future of sports reporting with newspapers...or with individual creators?

Along the way, we break down the bizarre saga of Brandon Aiyuk, discuss the importance of maintaining journalistic integrity over insider access, and hear Grant’s perspective on covering both players and coaches, as well as the pressures that come with having a large audience. We also get into the realities of modern sports reporting, what aspiring journalists should focus on today, and what exactly changed in the media landscape over the last decade.

Plus, we settle an important debate about Bay Area burritos, swap stories about NFL stadiums, and hear some behind-the-scenes moments from Grant himself.

Big thanks to our patrons, we’ll be back next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Reshaping Sports Journalism w/ Grant Cohn

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we tackle what may be one of the biggest shifts in gaming history: Sony's announcement that physical PlayStation games are coming to an end. With Nintendo already moving toward game key cards and most players buying digitally, we ask the obvious question...is this simply the future, or are we losing something much bigger than plastic discs?

We explore what digital-only gaming means for ownership, collecting, preservation, and even the price of games themselves. Why do physical games often become cheaper while digital storefronts rarely do? What happens when you can't resell, lend, or truly own the games you buy? And if everything becomes a license, what rights are players actually left with?

From there we zoom out into a broader conversation about physical media and why tangible collections matter. We discuss the satisfaction of rediscovering games years later, the importance of preserving gaming history, and whether future generations will ever experience the same connection to their libraries.

We also touch on Sony's recent direction as a company, the disappearance of the used game market, backwards compatibility, game preservation, and why this could mark the end of an entire era of gaming culture.

Big thanks to our patrons for making the show possible, we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Death of Gaming

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we sit down to talk about the new He-Man movie, and we quickly discover that our feelings on it are all over the place. Seeing this property on the big screen is undeniably cool…so why does it feel like something about this movie is nagging at us? Today we see if we can figure out exactly why that is.

The deeper we dig, the more we keep coming back to one simple question: does this movie actually like He-Man? We talk about the strange trend modern franchises have been making toward making fun of themselves, even while asking audiences to take them seriously. Why are so many movies afraid of sincerity? And what happens when a story starts treating its own premise like an embarrassment?

Along the way we compare the film to the infamous 1987 version, pick apart Martin Scorsese's "theme park versus cinema" argument, and examine several moments that left us completely baffled as viewers.

We also find ourselves talking about romance in storytelling, why so many modern movies avoid committing to relationships, and whether or not horror has quietly become one of the last genres willing to play things straight.

As we round things out, we find ourselves giving less of a review and more of a conversation about contemporary blockbuster writing. Can a franchise survive if it seems uncomfortable with the very thing that made people love it in the first place?

Big thanks to our patrons for supporting the show. We'll see you next week.

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

The He-Man Movie Is Weird.

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week starts with a discussion about a few recent losses, including the death of Gene Shalit, and the tragic passing of Oliver Tree. We reflect on the kind of creativity and criticism both represented, and why genuinely original voices seem harder and harder to find.

From there, we revisit an old idea: if technology keeps making life easier, shouldn't people be happier? Years ago, we believed automation would free us up for art, relationships, learning, and meaningful pursuits. Today, we're not so sure.

Then we explore the strange gap between opportunity and action. Information is everywhere. Books are cheaper than ever. New skills can be learned in minutes. Powerful AI tools can help with almost anything. So why do so many people still feel directionless?

Along the way we talk about reading, retirement, motivation, and the uncomfortable reality that having more free time doesn't automatically lead to a better life. If anything, it may reveal a deeper question: do people actually want free time, or do they need structure more than they realize?

It's a conversation about creativity, purpose, and what happens when the barriers disappear...but the drive to do something meaningful doesn't magically appear with them.

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Vsauce2 Video I Got Wrong

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we kick things off with a shockingly sad discussion about Ray Liotta and the bizarre internet phenomenon of seemingly widespread celebrity death Mandela effects. That morphs into a conversation about fading news cycles, Scorsese movies, and Kevin's extremely unpopular opinion on The Wolf of Wall Street.

After that, we dive into the REAL focus of the episode – a writing technique with a ridiculous name that might actually save your creative projects: Elfing.

We trace the origins of the concept back through filmmaker Zach Krieger all the way to legendary Simpsons writer John Swartzwelder, whose seemingly crude writing philosophy could actually be the key to getting things DONE.

From there, we zoom out to tackle a much bigger challenge in creative work: learning how to separate your identity from what you make. Why do so many people instinctively defend every sentence of an early draft? Why is accepting feedback so difficult? And why do so many promising writers stall out before they ever finish anything?

Along the way, we discuss the realities of editing, the balance between writing for yourself versus writing for an audience, and the constant tension between artistic honesty and commercial appeal.

Big thanks to our patrons, and we'll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Elfing Will Save Your Writing

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week, we’re launching off of our discussion from last episode by asking a strange question: is YouTube actually REAL? After nearly twenty years of dominance, why does the platform still feel completely disconnected from traditional media recognition, legitimacy, and the broader “culture” in general?

We start by reminiscing on the “good old days” of 2015, when it seemed inevitable that YouTubers would fully cross over into television and film. Agents were interested, studios were experimenting, YouTube Red was launching, and everybody assumed internet creators would naturally become mainstream celebrities. But… that didn’t really happen. Why not?

To understand that, we break down the failed crossover era. We’re talking celebrity YouTube channels, creator-backed streaming shows, and the awkward attempts by Hollywood to recreate YouTube success. As we all know, that didn’t really work out. We dive deep into why.

After that, we get critical as we shift toward what is arguably the biggest problem surrounding online media: LEGITIMACY. How is it possible for someone to have billions of views and millions of subscribers while simultaneously remaining nearly anonymous outside the platform itself? Why do traditional systems like journalism, awards shows, and even Wikipedia still struggle to treat YouTube creators as “real” media figures?

We also discuss the strange economics of it all. When successful YouTubers often have more freedom and better income than they would in traditional entertainment… does “moving up” to Hollywood make any sense at all?.

We round things out with some discussion on the legendary James Rolfe, the collapse of centralized culture, YouTube’s failed attempts at prestige, and Kevin’s growing theory on YouTube as a closed ecosystem.

Big thanks to our patrons, and we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Youtube is Fake

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

Join Our Patreon: https://www.patreon.com/thecreateunknown

This week we begin with the passing of sociologist and author Leah Greenfeld, whose work on identity, alienation, and modern society ended up feeling eerily ahead of its time.

That retrospective leads us to a discussion on the importance of talking to older people while they’re still here, especially the rare ones who’ve experienced worlds and perspectives that are quickly disappearing.

After that we pivot to a recent viral tweet with nearly half a million likes claiming there’s “nothing to watch on YouTube anymore,” and honestly…it might not be entirely wrong.

We break down the strange feeling that many of us seem to be having – that modern YouTube recommendations have become both hyper-specific AND strangely unwatchable. Did you watch a single repair video one time to fix a single issue? Well, enjoy the parade of that exact type of content on your home page from now on! 

As we dig deeper and deeper, the conversation turns toward what we think was the real turning point for YouTube itself over the past decade – the death of YouTube Rewind. Was THAT the moment YouTube stopped understanding its own audience? Has YouTube become a “solved platform,” where creators optimize around formulas instead of originality?

We also talk about a big shift in how creators today get INSPIRED. In the past, a lot of creators seemed to get their ideas from all kinds of outside experiences. But now, YouTubers are seemingly being influenced by… YouTube itself. Is that actually making good content? Or are we truly spiraling into a cycle of derivation and optimization? 

To close things out we get into some of YouTube’s bizarre moderation inconsistencies. Why are educational Vsauce videos, for instance, being age-restricted while more explicit content remains untouched? That takes us into a larger discussion about platform leadership, creator disconnect, and why modern YouTube culture feels so much different than the “good old days.”

Big thanks to our patrons, we’ll see you next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

Buy our T-shirts: https://www.thecreateunknown.com/store/

Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt

Apple: http://bit.ly/TheCreateUnknownApple

Spotify: http://bit.ly/TheCreateUnknownSpotify

Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite 

Theme by Mega Drive → http://megadrivemusic.com 

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

CONNECT WITH US: 

» Chat with us on DISCORD: https://discord.gg/qAQV3Jw 

» Follow us on TWITTER: http://twitter.com/createunknown 

» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown 

» Follow us on FACEBOOK: http://facebook.com/thecreateunknown 

» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is YouTube Really Dead?

A candid look inside the life and business of creators with Vsauce2 // Available now! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Introducing: The Create Unknown

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