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Cover for The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

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Längd
8tim 10min
Språk
Engelska
Format
Kategori

Ekonomi & Business

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

© 2024 Ascent Audio (Ljudbok): 9781663735423

Utgivningsdatum

Ljudbok: 28 maj 2024

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