Слушайте и четете с 50% отстъпка за 3 месеца

Открийте безкрайна вселена от истории

  • Слушайте и четете неограничено
  • Над 500 000 заглавия
  • Ексклузивни и Storytel Original заглавия
  • Можете да прекратите лесно по всяко време
Пробвайте Storytel
BG - Details page - Device banner - 894x1036

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Език
Английски
Format
Категория

Документални

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

© 2015 Open Road Media (Е-книга): 9781504019835

Дата на публикуване

Е-книга: 27 октомври 2015 г.

Разгледай още от

Другите харесаха също...

  1. Good to Great Jim Collins
  2. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  3. Built to Last: Successful Habits of Visionary Companies Jim Collins
  4. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  5. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  6. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  7. 22 Immutable Laws of Branding Al Ries
  8. Noise Daniel Kahneman
  9. Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Scott Jeffrey Miller
  10. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  11. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  12. The 22 Immutable Laws of Marketing Jack Trout
  13. A Complaint Is a Gift, 3rd Edition: How to Learn from Critical Feedback and Recover Customer Loyalty Janelle Barlow
  14. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  15. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan
  16. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  17. Shoe Dog: A Memoir by the Creator of Nike Phil Knight
  18. R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  19. The 22 Immutable Laws of Branding Al Ries
  20. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
  21. The Ministry Of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS Martin Lindstrom
  22. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  23. Contagious: Why Things Catch On Jonah Berger
  24. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
  25. The Catalyst: How to Change Anyone's Mind Jonah Berger
  26. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
  27. Harnessing the Power At Your Fingertips: A Leader's Guide to B2B Marketing Communications Dominic Walters
  28. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  29. The Art of Business Wars: Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries David Brown
  30. The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us Joe Federer
  31. Selling from Your Comfort Zone: The Power of Alignment Marketing Stacey Hall
  32. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  33. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Frederick Allen
  34. Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research Santino Spencer
  35. The 22 Immutable Laws of Marketing Jack Trout
  36. Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause Becky Robinson
  37. Marketing Peter Spalton
  38. The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career Jack Welch
  39. Leaders: The Strategies for Taking Charge Warren Bennis
  40. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  41. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  42. The Secrets of Successful Selling Habits Zig Ziglar
  43. Blue Ocean Strategy W. Chan Kim
  44. The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution Walter Isaacson
  45. Philip Kotler - The Mind of a Leader Legends Philip Kotler
  46. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim

Избери своя абонамент:

  • Над 500 000 заглавия

  • Сваляте книги за офлайн слушане

  • Ексклузивни заглавия + Storytel Original

  • Детски режим (безопасна зона за деца)

  • Лесно прекратявате по всяко време

Най-популярен

Unlimited

Най-добрият избор. Открийте хиляди незабравими истории.

7.66 € | 14.99 лв. /месец
  • 1 профил

  • Неограничен достъп

  • Избирайте от хиляди заглавия

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте сега

Unlimited Годишен

12 месеца на цената на 8. Избирайте от хиляди заглавия.

61.35 € | 119.99 лв. /година
7 дни безплатно
Спестете 33%!
  • 1 профил

  • Неограничен достъп

  • 5.11 € | 9.99 лв. на месец

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family (2 акаунта)

Споделете историите със семейството или приятелите си.

11.24 € | 21.99 лв. /30 дни
  • 2 профила

  • Неограничен достъп

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family (3 акаунта)

Споделете историите със семейството или приятелите си.

13.29 € | 25.99 лв. /30 дни
  • 3 профила

  • Неограничен достъп

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно