Слушайте и четете с 50% отстъпка за 3 месеца

Открийте безкрайна вселена от истории

  • Слушайте и четете неограничено
  • Над 500 000 заглавия
  • Ексклузивни и Storytel Original заглавия
  • Можете да прекратите лесно по всяко време
Пробвайте Storytel
BG - Details page - Device banner - 894x1036

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

4 Отзива

4.3

Дължина
5ч. 30мин.
Език
Английски
Format
Категория

Бизнес и икономика

Read by the author.

A step-by-step system for creating customers and clients for life.

In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.

The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.

In this book, you will learn:

• Why strategy must come before tactics. • How to narrow your focus and choose only ideal customers. • Why no one wants what you sell – and what they actually want. • How to use story and narrative as the voice of strategy. • How to construct the perfect customer journey. • How to grow your business with your customers.

This book introduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.

The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.

Accompanying figures are available in the audiobook companion PDF download.

© 2021 HarperCollins Leadership (Аудиокнига): 9781400224791

Дата на публикуване

Аудиокнига: 21 септември 2021 г.

Другите харесаха също...

  1. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  2. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  3. R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  4. The Catalyst: How to Change Anyone's Mind Jonah Berger
  5. Contagious: Why Things Catch On Jonah Berger
  6. 22 Immutable Laws of Branding Al Ries
  7. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  8. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  9. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  10. How To Win Friends And Influence People Dale Carnegie
  11. Good to Great Jim Collins
  12. Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Scott Jeffrey Miller
  13. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  14. The 22 Immutable Laws of Marketing Jack Trout
  15. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  16. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  17. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  18. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  19. Noise Daniel Kahneman
  20. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  21. Built to Last: Successful Habits of Visionary Companies Jim Collins
  22. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  23. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  24. Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit Jeff Shore
  25. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  26. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
  27. The Magic of Thinking Big David Schwartz
  28. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  29. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  30. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
  31. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
  32. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  33. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  34. The Secrets of Successful Selling Habits Zig Ziglar
  35. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  36. The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Matthew Sweezey
  37. Principles: Life and Work Ray Dalio
  38. Range: How Generalists Triumph in a Specialized World David Epstein
  39. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  40. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  41. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  42. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  43. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan
  44. Your Next Five Moves: Master the Art of Business Strategy Patrick Bet-David
  45. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
  46. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  47. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins

Избери своя абонамент:

  • Над 500 000 заглавия

  • Сваляте книги за офлайн слушане

  • Ексклузивни заглавия + Storytel Original

  • Детски режим (безопасна зона за деца)

  • Лесно прекратявате по всяко време

Най-популярен

Unlimited

Най-добрият избор. Открийте хиляди незабравими истории.

7.66 € | 14.99 лв. /месец
  • 1 профил

  • Неограничен достъп

  • Избирайте от хиляди заглавия

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте сега

Unlimited Годишен

Спестете 33%! Избирайте от хиляди заглавия.

61.35 € | 119.99 лв. /година
7 дни безплатно
12 месеца на цената на 8
  • 1 профил

  • Неограничен достъп

  • 5.11 € | 9.99 лв. на месец

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family (2 акаунта)

Споделете историите със семейството или приятелите си.

11.24 € | 21.99 лв. /30 дни
  • 2 профила

  • Неограничен достъп

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family (3 акаунта)

Споделете историите със семейството или приятелите си.

13.29 € | 25.99 лв. /30 дни
  • 3 профила

  • Неограничен достъп

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно