Бизнес и икономика
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
• attract prospects’ attention and speak to their needs; • ask essential questions for qualifying opportunities; • “power up” cover letters and executive summaries; • overcome “value paranoia”; • incorporate proof into a proposal; • and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
© 2023 AMACOM (Е-книга): 9780814417867
Дата на публикуване
Е-книга: 22 август 2023 г.
Разгледай още от
Бизнес и икономика
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
• attract prospects’ attention and speak to their needs; • ask essential questions for qualifying opportunities; • “power up” cover letters and executive summaries; • overcome “value paranoia”; • incorporate proof into a proposal; • and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
© 2023 AMACOM (Е-книга): 9780814417867
Дата на публикуване
Е-книга: 22 август 2023 г.
Разгледай още от
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