4.4
Talous & liike-elämä
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
© 2021 Ascent Audio (Äänikirja): 9781663712103
Julkaisupäivä
Äänikirja: 23. maaliskuuta 2021
4.4
Talous & liike-elämä
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
© 2021 Ascent Audio (Äänikirja): 9781663712103
Julkaisupäivä
Äänikirja: 23. maaliskuuta 2021
Astu tarinoiden maailmaan
Arviot perustuu 37 arvioon
Informatiivinen
Viisas
Innostava
Lataa sovellus niin voit osallistua keskusteluun ja kirjoittaa oman arviosi.
Arviot 1/37
Anni
25. syysk. 2023
Kuin kirjan muutamassa päivässä. Tallensin vielä kuunteluun, sillä pakko palata opuksen pariin. Hyvää analyysiä markkinoinnin tulevaisuudesta!
Suomi
Suomi