Kuuntele missä ja milloin haluat

Astu tarinoiden maailmaan

  • Pohjoismaiden suosituin ääni- ja e-kirjapalvelu
  • Uppoudu suureen valikoimaan äänikirjoja, e-kirjoja ja podcasteja
  • Storytel Original -sisältöjä yksinoikeudella
  • Ei sitoutumisaikaa
Lunasta tarjous
NO - Details page - Device banner - 894x1036

The Experience Economy, Updated Edition

18 Arviota

4.4

Pituus
12T 12M
Kieli
Englanti
Format
Kategoria

Talous & liike-elämä

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable—and thus a lucrative—impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples—including the US Army, Heineken Experience, Autostadt, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus disc with graphics

© 2012 Blackstone Publishing (Äänikirja): 9781481594769

Julkaisupäivä

Äänikirja: 15. joulukuuta 2012

Avainsanat

Saattaisit pitää myös näistä

  1. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  2. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  3. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  4. Contagious: Why Things Catch On Jonah Berger
  5. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  6. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  7. 22 Immutable Laws of Branding Al Ries
  8. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  9. The Experience Economy James H. Gilmore
  10. The Catalyst: How to Change Anyone's Mind Jonah Berger
  11. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
  12. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
  13. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  14. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  15. What the Most Successful People Do Before Breakfast Laura Vanderkam
  16. Blue Ocean Strategy W. Chan Kim
  17. How To Win Friends And Influence People Dale Carnegie
  18. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  19. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
  20. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  21. Applied Economics: Thinking Beyond Stage One Thomas Sowell
  22. Principles: Life and Work Ray Dalio
  23. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  24. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  25. Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field Brian Tracy
  26. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  27. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  28. Awaken the Giant Within Tony Robbins

Valitse tilausmalli

  • Yli miljoona tarinaa

  • Suosituksia juuri sinulle

  • Uusia Storytel Originals + eksklusiivisia sisältöjä kuukausittain

  • Turvallinen Kids Mode

  • Ei sitoutumisaikaa

Standard

Sinulle joka kuuntelet säännöllisesti.

16.99 € /kuukausi
  • 1 käyttäjätili

  • 50 tuntia/kuukausi

  • Ei sitoutumisaikaa

Kokeile 60 päivää ilmaiseksi
Suosituin

Premium

Sinulle joka kuuntelet ja luet usein.

19.99 € /kuukausi
  • 1 käyttäjätili

  • 100 tuntia/kuukausi

  • Ei sitoutumisaikaa

Lunasta tarjous

Unlimited

Sinulle joka haluat rajattomasti tarinoita.

24.99 € /kuukausi
  • 1 käyttäjätili

  • Kuuntele ja lue rajattomasti

  • Ei sitoutumisaikaa

Kokeile 7 päivää ilmaiseksi

Family

Kun haluat jakaa tarinoita perheen kanssa.

Alkaen 26.99 €/kuukausi
  • 2-6 tiliä

  • 100 tuntia/kk jokaiselle käyttäjälle

  • Ei sitoutumisaikaa

2 käyttäjätiliä

26.99 € /kuukausi
Kokeile 7 päivää ilmaiseksi

Flex

Sinulle joka kuuntelet vähemmän.

9.99 € /kuukausi
  • 1 käyttäjätili

  • 20 tuntia/kuukausi

  • Säästä käyttämättömät tunnit, max 20h

  • Ei sitoutumisaikaa

Kokeile 7 päivää ilmaiseksi