Kuuntele missä ja milloin haluat

Astu tarinoiden maailmaan

  • Pohjoismaiden suosituin ääni- ja e-kirjapalvelu
  • Uppoudu suureen valikoimaan äänikirjoja, e-kirjoja ja podcasteja
  • Storytel Original -sisältöjä yksinoikeudella
  • Ei sitoutumisaikaa
Lunasta tarjous
NO - Details page - Device banner - 894x1036

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

4 Arviota

3

Pituus
6T 34M
Kieli
Englanti
Format
Kategoria

Talous & liike-elämä

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter.

Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions.

Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.

New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line.

© 2010 Ascent Audio (Äänikirja): 9781596595491

Julkaisupäivä

Äänikirja: 26. helmikuuta 2010

Saattaisit pitää myös näistä

  1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs Brian Halligan
  2. Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First Michael Tasner
  3. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  4. Social Media 101: Tactics and Tips to Develop Your Business Online Chris Brogan
  5. The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility Gail Z. Martin
  6. Do It! MARKETING: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition David Newman
  7. Integration Marketing: How Small Businesses Become Big Businesses? and Big Businesses Become Empires Mark Joyner
  8. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  9. 22 Immutable Laws of Branding Al Ries
  10. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  11. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  12. Marketing Peter Spalton
  13. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  14. Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business David Sitemen Garland
  15. Networking for People: A Field Guide for Introverts, the Overwhelmed, and the Underconnected Devora Zack
  16. Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time Joel Comm
  17. Contagious: Why Things Catch On Jonah Berger
  18. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Jeremy Goldman
  19. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  20. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  21. Good to Great Jim Collins
  22. Fill Your Funnel: Selling with Social Media Tom Hopkins
  23. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  24. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  25. 48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
  26. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  27. The Thank You Economy Gary Vaynerchuk
  28. Now, Build a Great Business: 7 Ways to Maximize Your Profits in Any Market Brian Tracy
  29. SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs John Jantsch
  30. The 11 Immutable Laws of Internet Branding Al Ries
  31. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  32. Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Jim Cockrum
  33. Unleashing the Idea Virus Seth Godin
  34. The Referral Engine: Teaching Your Business to Market Itself John Jantsch
  35. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Chris Brogan
  36. Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Heather Pemberton Levy
  37. The Law of Success: From the Master Mind to the Golden Rule (In Sixteen Lessons) Napoleon Hill
  38. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Ray Edwards
  39. Warren Buffett Speaks: Wit and Wisdom from the World's Greatest Investor Janet Lowe
  40. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  41. Eat People: An Unapologetic Plan for Entrepreneurial Success Andy Kessler
  42. KaChing: How to Run an Online Business that Pays and Pays Joel Comm

Valitse tilausmalli

  • Yli miljoona tarinaa

  • Suosituksia juuri sinulle

  • Uusia Storytel Originals + eksklusiivisia sisältöjä kuukausittain

  • Turvallinen Kids Mode

  • Ei sitoutumisaikaa

Standard

Sinulle joka kuuntelet säännöllisesti.

16.99 € /kuukausi
  • 1 käyttäjätili

  • 50 tuntia/kuukausi

  • Ei sitoutumisaikaa

Kokeile 60 päivää ilmaiseksi
Suosituin

Premium

Sinulle joka kuuntelet ja luet usein.

19.99 € /kuukausi
  • 1 käyttäjätili

  • 100 tuntia/kuukausi

  • Ei sitoutumisaikaa

Lunasta tarjous

Unlimited

Sinulle joka haluat rajattomasti tarinoita.

24.99 € /kuukausi
  • 1 käyttäjätili

  • Kuuntele ja lue rajattomasti

  • Ei sitoutumisaikaa

Kokeile 7 päivää ilmaiseksi

Family

Kun haluat jakaa tarinoita perheen kanssa.

Alkaen 26.99 €/kuukausi
  • 2-6 tiliä

  • 100 tuntia/kk jokaiselle käyttäjälle

  • Ei sitoutumisaikaa

2 käyttäjätiliä

26.99 € /kuukausi
Kokeile 7 päivää ilmaiseksi

Flex

Sinulle joka kuuntelet vähemmän.

9.99 € /kuukausi
  • 1 käyttäjätili

  • 20 tuntia/kuukausi

  • Säästä käyttämättömät tunnit, max 20h

  • Ei sitoutumisaikaa

Kokeile 7 päivää ilmaiseksi