Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition Stephen Wendel
להקשיב ולקרוא
היכנסו לעולם אינסופי של סיפורים
- קראו והקשיבו כמה שאתם רוצים
- למעלה ממיליון כותרים
- ספרים בלעדיים + Storytel Originals
- ניתן לבטל מתי שרוצים
Design for How People Think: Using Brain Science to Build Better Products
- על ידי
- בהשתתפות:
- מוֹצִיא לָאוֹר
- 3 דירוג
3.7
- משך
- 4H 43דקות
- שפות
- אנגלית
- Format
- קטגוריה
התפתחות אישית
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team-without any specialized training in psychology-can uncover critical insights about your customers' conscious and unconscious processes Learn how to immediately apply what you've learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
© 2021 Ascent Audio (ספר מוקלט ): 9781663727732
תאריך הוצאה
ספר מוקלט : 2 במאי 2021
אחרים גם נהנו...
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- Hyperfocus: How to Work Less and Achieve More Chris Bailey
- The Art of Product Design: Changing How Things Get Made Hardi Meybaum
- UX Research: Practical Techniques for Designing Better Products David Farkas
- Emotional Design: Why We Love (or Hate) Everyday Things Don Norman
- Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences John Edson
- Noise Daniel Kahneman
- Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
- Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
- The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
- Lean UX: Designing Great Products with Agile Teams 3E Jeff Gothelf
- HBR's 10 Must Reads for New Managers Daniel Goleman
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- Joy at Work: Organizing Your Professional Life Marie Kondo
- Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
- Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
- 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
- Building For Everyone: Expand Your Market With Design Practices From Google's Product Inclusion Team Annie Jean-Baptiste
- Creativity Rules: Getting Ideas Out of Your Head and into the World Tina Seelig
- Nudge: The Final Edition Richard H. Thaler
- Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field Brian Tracy
- Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
- Contagious: Why Things Catch On Jonah Berger
- The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
- Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
- Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
- The 48 Laws of Power Robert Greene
- Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
- Good to Great Jim Collins
- Small Change: Money Mishaps and How to Avoid Them Dan Ariely
- Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
- The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
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- Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty Bruce McCarthy
- Sapiens: A Brief History of Humankind Yuval Noah Harari
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- The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience Todd Olson
- Art Matters: Because Your Imagination Can Change the World Chris Riddell
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- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Braden Kowitz
- Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
- Nexus נקסוּס יובל נח הררי
4.3 - ארבע ההסכמות דון מיגל רואיס4.5
- האיש שאהב את הטלפון שלו יותר מדי יובל אברמוביץ'4.1
- משאלה אחת ימינה אשכול נבו4.7
- הרגלים אטומיים ג'יימס קליר4.8
- כראמל (9) בעקבות אבני האודם מאירה ברנע גולדברג4.7
- Allen Carr's Easy Way to Quit Cannabis: Regain your drive, health and happiness Allen Carr4.3
- שלוש קומות אשכול נבו4.7
- כוחו של הרגע הזה אקהרט טול4.7
- מועדון ה-5 בבוקר רובין שארמה4.3
- סדר את המיטה שלך אדמירל ויליאם ה. מקרייבן4.5
- הנוסעת האחרונה טל ניצן4.6
- חוק 5 השניות מל רובינס4.3
- גבר נכנס בפרדס אשכול נבו4.5
- Harry Potter and the Philosopher's Stone J.K. Rowling4.7
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