HBR's 10 Must Reads on Sales
HBR's 10 Must Reads on Sales4.37 16 5 Author: Philip Kotler, Harvard Business Review, James C. Anderson, Manish Goyal, Andris Zoltners Narrator: Tom Parks
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
More information about the audiobook:Publisher: Ascent Audio
Length: 5H 48Min
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