Sample
Contagious: Why Things Catch On - Jonah Berger

Contagious: Why Things Catch On

Contagious: Why Things Catch On

4.44 172 5 Author: Jonah Berger Narrator: Keith Nobbs
Audiobook.
E-book.
The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Language: English Category: Economy & Business Translator:

More information about the audiobook:

Publisher: Simon & Schuster Audio
Published: 2013-03-05
Length: 6H 50Min
ISBN: 9781442359383

More info about the ebook

Publisher: Simon & Schuster
Published: 2013-03-05
ISBN: 9781451686593
Comments

Similar books

Always have a good book lined up - Listen and read whenever you want

Read and listen to as many books as you like! Download books offline, listen to several books continuously, choose stories for your kids, or try out a book that you didn't thought you would like to listen to. The best book experience you'd ever had.

Free trial for 14 days