Subscribe now

Listen and read

Step into an infinite world of stories

  • Listen and read as much as you want
  • Over 400 000+ titles
  • Bestsellers in 10+ Indian languages
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Subscribe now
Details page - Device banner - 894x1036
Try for free

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Try for free
4 Ratings

4

Duration
12H 4min
Language
English
Format
Category

Economy & Business

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

© 2020 Ascent Audio (Audiobook): 9781663708458

Release date

Audiobook: 20 July 2020

Tags

Others also enjoyed ...

  1. How To Win Friends And Influence People Dale Carnegie
  2. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  3. Good to Great Jim Collins
  4. R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  5. Noise Daniel Kahneman
  6. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth John Jantsch
  7. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  8. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  9. 22 Immutable Laws of Branding Al Ries
  10. Built to Last: Successful Habits of Visionary Companies Jim Collins
  11. Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Scott Jeffrey Miller
  12. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  13. The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us Joe Federer
  14. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  15. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  16. The 22 Immutable Laws of Marketing Jack Trout
  17. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  18. Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  19. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  20. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  21. Principles: Life and Work Ray Dalio
  22. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
  23. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  24. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  25. Why CEOs Fail: The 11 Behaviors That Can Derail Your Climb to the Top - And How to Manage Them Peter C. Cairo
  26. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  27. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  28. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  29. The Secrets of Successful Selling Habits Zig Ziglar
  30. The Thank You Economy Gary Vaynerchuk
  31. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  32. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  33. The 7 Habits of Highly Effective People Stephen R. Covey
  34. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  35. HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
  36. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  37. Blue Ocean Strategy W. Chan Kim
  38. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  39. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
  40. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  41. Eat That Frog! Third Edition: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Brian Tracy

Start with these

View all titles
  1. Chhava Prakaran 1 Shivaji Sawant
    4.3
  2. Mrutyunjay Bhag 1 - Karn Shivaji Sawant
    4.3
  3. Mrutyunjay Bhag 2 - Kunti Shivaji Sawant
    4.5
  4. Mrutyunjay Bhag 3 - Karn Shivaji Sawant
    4.5
  5. Shakuni Sanjay Sonawani
    3.4
  6. Gunahon ka Devta Dharmveer Bharti
    4.6
  7. Prayas Suhas Shirvalkar
    4.2
  8. Sadhu Nitin Thorat
    4.9
  9. Pratipaschandra Dr. Prakash Koyade
    4.5
  10. Ravan Raja Rakshsancha Sharad Tandale
    4.6
  11. Detective Alpha ani Mrutyuche Sandesh Sourabh Wagale
    4.6
  12. 6 July 2024 Tushar Gunjal
    4.4
  13. Hi Old Friends Suhas Shirvalkar
    4.2
  14. Gold Heaven Suhas Shirvalkar
    3.8
  15. Udhayabanu Maamazhai Gokul Seshadri
    3.6
Company
Explore
Useful links
Language and region

  • English

  • India

  • App Store
  • Google Play
Follow us