Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound - Iliyana Stareva

Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

Höfundur: Iliyana Stareva
Lesari: Norah Tocci
Snið: Hljóðbók
Prófa Storytel

Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound

Höfundur: Iliyana Stareva
Lesari: Norah Tocci
Snið: Hljóðbók
4Klst. 51Mín
enska
3,25
Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI.

The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation.
Meiri upplýsingar um hljóðbókina:
Útgefandi: Gildan Media
Útgefið: 2018-05-21
ISBN: 9781469098821
4Klst. 51Mín
enska
3,25

Svipaðar bækur

Hafðu alltaf góða bók við höndina - hlustaðu og lestu hvar og hvenær sem er

Lestu og hlustaðu á eins margar bækur og þú vilt! Vistaðu bækurnar á tækið fyrir ferðalögin, hlustaðu til skiptis á aðrar bækur, veldu sögur fyrir börnin þín og finndu næstu uppáhalds bókina þína. Með Storytel ertu ávallt með heilt bókasafn í vasanum.

Prófaðu frítt í 14 daga