Ascolta tutto, gratis per 30 giorni

Approfitta dell'offerta e entra in un mondo di storie

  • Ascolta e leggi quanto vuoi
  • Oltre 400.000 titoli
  • Prova gratis per 30 giorni, poi 9.99€/mese
  • Disdici quando vuoi
  • Ascolta titoli esclusivi e Storytel Original
Prova Gratis
Device Banner Block 894x1036

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

279 Valutazioni

4

Durata
2h 17min
Lingua
Inglese
Format
Categoria

Economia & Business

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

© 2014 Ascent Audio (Audiolibro): 9781469092416

Data di uscita

Audiolibro: 1 ottobre 2014

Potrebbero piacerti

  1. Contagious: Why Things Catch On Jonah Berger
  2. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  3. 22 Immutable Laws of Branding Al Ries
  4. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  5. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  6. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  7. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  8. The Catalyst: How to Change Anyone's Mind Jonah Berger
  9. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  10. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  11. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  12. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  13. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  14. Noise Daniel Kahneman
  15. The Magic of Thinking Big David Schwartz
  16. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  17. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  18. Built to Last: Successful Habits of Visionary Companies Jim Collins
  19. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  20. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  21. Range: How Generalists Triumph in a Specialized World David Epstein
  22. Principles: Life and Work Ray Dalio
  23. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  24. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
  25. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  26. Blue Ocean Strategy W. Chan Kim
  27. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  28. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  29. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  30. Good Habits, Bad Habits: How to Make Positive Changes That Stick Wendy Wood
  31. The Intelligent Investor Rev Ed. Benjamin Graham
  32. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  33. Why Has Nobody Told Me This Before? Julie Smith
  34. Sapiens: A Brief History of Humankind Yuval Noah Harari
  35. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  36. Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, & Endorphin Levels Loretta Graziano Breuning
  37. Joy at Work: Organizing Your Professional Life Marie Kondo
  38. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  39. The Intelligent Investor Benjamin Graham
  40. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  41. Lifespan: Why We Age—and Why We Don't Have To David A. Sinclair
  42. Why We Sleep: Unlocking the Power of Sleep and Dreams Matthew Walker
  43. Focus: The Hidden Driver of Excellence Daniel Goleman
  44. The Brain Fog Fix: Reclaim Your Focus, Memory, and Joy in Just 3 Weeks Mike Dow
  45. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
  46. Good to Great Jim Collins

Scegli il tuo piano

  • Più di 400.000 titoli

  • Kids Mode (accesso sicuro per bambini)

  • Scarica e ascolta offline

  • Disdici quando vuoi

Il più popolare

Unlimited

La scelta migliore per 1 utente. Ascolta e leggi quanto vuoi.

9.99 € /mese
  • 1 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova ora

Unlimited Annuale

12 mesi al prezzo di 9. Ascolta e leggi quanto vuoi.

89.99 € /anno
Risparmia il 25%
  • 1 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova ora

Unlimited+

Storie per tutta la famiglia. Entrate insieme in un mondo di storie.

14.99 € /mese
  • 2 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova ora

Basic

Per te che non sei un avido ascoltatore.

6.49 € /mese
  • 1 account

  • 10 ore/mese

  • Disdici quando vuoi

Prova ora