The Sales Call Survival Guide: How to Structure a Sales Call With No-Pressure Selling, That Works Stewart Reed
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Simply Put: Why Clear Messages Win—and How to Design Them
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How do you break through the noise?
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.
© 2023 Ascent Audio (오디오북): 9781663733344
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오디오북: 2023년 12월 26일
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4.8 - 사춘기 대 아빠 갱년기 제성은4.8
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- 뭘 하지 않아도 행복한 사람들의 비밀: 애쓰지 않을 용기 정하루4.1
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- 아이의 태도가 달라지는 부모의 한마디: 7가지 부모코칭 기술 김선희4.7
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- 신기한 맛 도깨비 식당 3 김용세4.6
- 신기한 맛 도깨비 식당 2 김용세4.7
- 죽이고 싶은 아이 이꽃님4.6
- 용선생 처음 세계사2 : 산업 혁명~현대 김선혜4.7
- 기분이 태도가 되지 않게 레몬심리4.5
- 돈의 속성 김승호4.8
- 고양이 로하의 집사만들기 작전 조소정4.7
- 그 집 아들 독서법 이지연4.4
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