The Ideas of Eli Goldratt About Management: MBA in One Day - Management Classics

Eliyahu M. Goldratt was born in Israel in 1948. He studied physics and philosophy at the universities of Tel Aviv and Bar-Ilan. After studying he spent a couple of years working in the US and the UK, and still is leading a firm that developed production planning software, among other things.

Ever since Eli Goldratt wrote his book The Goal in 1984, he has enjoyed international renown as business consultant and management guru. In The Goal he introduced his Theory of Constraints, which since then he has worked out in more detail for a variety of disciplines, including IT, project management and marketing.

Goldratt has sold over five million books in more than 20 languages. He has also produced instruction videos explaining his ideas and has even written a play about them.

One of Goldratt´s favorite pastimes was provoking managers. He thrived on making fun of the latest ideas on business administration and management. In an interview he once said: "My approach is mainly common sense. But this means that what goes on in most companies is common nonsense. A lot of management ideas are bullshit. Strategy is long-term bullshit and Activity Based Costing is very precise bullshit. But it´s still bullshit."

Goldratt died in 2011.

MBA in One Day - Management Classics is a series of 10 audio programs from author Ben Tiggelaar about the insights and advice from the most important management gurus. Presenter Bill Hoopes discusses the ideas of: Stephen Covey, Peter Drucker, Eli Goldratt, Michael Hammer, Kaplan & Norton, Philip Kotler, Henry Mintzberg, Tom Peters, Michael Porter, and Robert Quinn.

Contents

1 Welcome

2 Who is Eli Goldratt?

3 The Vision of Eli Goldratt

4 The Theory of Constraints

5 Applying the Theory of Constraints to Business Processes

6 Goldratt on Project Management

7 Solving Problems Goldratt's Way

8 Goldratt on Marketing

9 Praise and Criticism

10 The Practical Value of Goldratt's Ideas

© 2011 Tyler Roland Press (오디오북 ): 9789079445295

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오디오북 : 2011년 6월 27일