Summary of Ash Maurya's Running Lean

Please note: This is a companion version & not the original book. Book Preview:

#1 The media loves to celebrate stories of visionaries who saw the future and charted a course to intersect it with a groundbreaking new product. However, behind every visionary story lies years of hard work, experimentation, and learning.

#2 All ideas are not created equal. While passion and determination are essential attributes needed to drive a vision to its full potential, they can also turn the journey into a faith-based one driven by dogma.

#3 The first step to driving clarity around your idea is to deconstruct your big idea into a set of clearly articulated assumptions. This can be done by writing a business plan. Most people do not enjoy writing business plans, and even fewer read them.

#4 The problems with traditional business plans are that they take too long to write, and they are best guesses at best. When you're working under conditions of extreme uncertainty, you can't rely on static plans.

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E-Kitap: 4 Haziran 2022