Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

© 2006 HighBridge Audio (ספר מוקלט ): 9781598871050

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ספר מוקלט : 24 ביולי 2006