להקשיב ולקרוא

היכנסו לעולם אינסופי של סיפורים

  • קראו והקשיבו כמה שאתם רוצים
  • למעלה ממיליון כותרים
  • ספרים בלעדיים + Storytel Originals
  • ניתן לבטל מתי שרוצים
להרשמה
Details page - Device banner - 894x1036

The 22 Immutable Laws of Marketing

69 דירוג

4.2

משך
3H 6דקות
שפות
אנגלית
Format
קטגוריה

עסקים וכלכלה

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

© 2014 Harper Business (ספר מוקלט ): 9780062351401

תאריך הוצאה

ספר מוקלט : 22 באפריל 2014

אחרים גם נהנו...

  1. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  2. The 22 Immutable Laws of Branding Al Ries
  3. The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
  4. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
  5. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
  6. Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal John Lowry
  7. Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
  8. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
  9. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
  10. Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level Brook Manville
  11. The Only Sales Guide You'll Ever Need Anthony Iannarino
  12. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  13. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  14. The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
  15. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
  16. How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Donald Miller
  17. HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
  18. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge
  19. Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
  20. Pitch Anything by Oren Klaff - Book Summary: An Innovative Method for Presenting, Persuading, and Winning the Deal Dean Bokhari
  21. HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
  22. The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
  23. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  24. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  25. From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition Jason Lemkin
  26. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
  27. Anything You Want: 40 lessons for a new kind of entrepreneur Derek Sivers
  28. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  29. Positioning: The Battle For Your Mind Jack Trout
  30. Your Next Five Moves: Master the Art of Business Strategy Patrick Bet-David
  31. The Great CEO Within: The Tactical Guide to Company Building Alex MacCaw
  32. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  33. HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century Harvard Business Review
  34. Free Prize Inside!: The Next Big Marketing Idea Seth Godin
  35. HBR's 10 Must Reads on Emotional Intelligence (with featured article "What Makes a Leader?" by Daniel Goleman)(HBR's 10 Must Reads) Sydney Finkelstein
  36. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  37. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  38. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
  39. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins

איזה מינוי מתאים לך?

  • מאות אלפי ספרים

  • מצב ילדים (תוכן שמתאים לקטנטנים)

  • הורדת ספרים לקריאה והאזנה בלי אינטרנט

  • אפשר לבטל בכל עת

הבחירה הכי פופולרית

Unlimited

האזנה וקריאה בלי הגבלה.

49.90 ש"ח /חוֹדֶשׁ
14 ימים ללא תשלום
  • חשבון 1

  • גישה בלתי מוגבלת

  • האזנה וקריאה בלי הגבלה

  • קריאה והאזנה גם בלי אינטרנט

  • אפשר לבטל בכל עת

בחירה

Family

גלו ספרים לכל המשפחה. היכנסו יחד לתוך עולם של סיפורים.

69.90 ש"ח /חוֹדֶשׁ
  • 2 חשבונות

  • גישה בלתי מוגבלת

  • שני חשבונות

  • האזנה וקריאה בלי הגבלה

  • אפשר לבטל בכל עת

נסה עכשיו

דירוגים וביקורות

ביקורות במבט קצר

4.2

דירוג כולל מבוסס על 69 דירוגים

משתמשים אחרים תיארו את הספר כך

  • אינפורמטיבי

  • מעורר מחשבה

  • מעורר השראה

הורד את האפליקציה כדי להצטרף לשיחה ולהוסיף ביקורות.