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The 22 Immutable Laws of Marketing

69 דירוג

4.2

משך
3H 6דקות
שפות
אנגלית
Format
קטגוריה

עסקים וכלכלה

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

© 2014 Harper Business (ספר מוקלט ): 9780062351401

תאריך הוצאה

ספר מוקלט : 22 באפריל 2014

אחרים גם נהנו...

  1. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  2. 22 Immutable Laws of Branding Al Ries
  3. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  4. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  5. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  6. Built to Last: Successful Habits of Visionary Companies Jim Collins
  7. The 22 Immutable Laws of Marketing Jack Trout
  8. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  9. The Catalyst: How to Change Anyone's Mind Jonah Berger
  10. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  11. Good to Great Jim Collins
  12. The Intelligent Investor Rev Ed. Benjamin Graham
  13. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  14. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  15. The 11 Immutable Laws of Internet Branding Al Ries
  16. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  17. Principles: Life and Work Ray Dalio
  18. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  19. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  20. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  21. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  22. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  23. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  24. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  25. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  26. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  27. Noise Daniel Kahneman
  28. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  29. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  30. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  31. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  32. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  33. The Secrets of Successful Selling Habits Zig Ziglar
  34. Focus: The Hidden Driver of Excellence Daniel Goleman
  35. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  36. Range: How Generalists Triumph in a Specialized World David Epstein
  37. The 7 Habits of Highly Effective People Stephen R. Covey
  38. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  39. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Russell Brunson
  40. The Intelligent Investor Benjamin Graham
  41. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  42. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick

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