The Blue Ocean Idea Index: A Test For Commercial Success

THE BLUE OCEAN IDEA INDEX

A TEST FOR COMMERCIAL SUCCESS

(STRATEGY & INNOVATION)

WRITTEN BY: OXFORD BUSINESS PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

The Imperative Of Blue Ocean Strategy In A Red Ocean World

The Blue Ocean Idea Index: A Holistic Framework For Strategic Success

Defining Exceptional Buyer Utility: Beyond Novelty And Technology

Mapping The Buyer Experience: Identifying Pain Points

Leveraging The Six Utility Levers For Value Innovation

Strategic Pricing: Capturing The Mass Of Buyers

The Price Corridor Of The Target Mass

Target Costing: Ensuring Profitability At A Strategic Price

Levers For Cost Innovation: Streamlining, Partnering, And Pricing Models

Anticipating And Overcoming Adoption Hurdles

Building Execution Into Strategy: The Power Of Fair Process

Aligning Value, Profit, And People Propositions

Avoiding Red Ocean Traps: Correcting Common Misconceptions

The Dynamic Process Of Blue Ocean Renewal

Continuous Value Innovation: The Future Of Blue Ocean Strategy

© 2025 Oxford Publishing (Ebook): 6610001041526

Release date

Ebook: 27 August 2025