The Champion's Creed: Transform Your Culture Through the Power of Belief

Visionary strategies from former NFL star to infuse your company's culture with purpose and direction

In The Champion's Creed, NFL star and chief culture officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a "Culture Creed"—a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Listeners will learn how to craft and implement their own Culture Creed, infusing their company's culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show listeners how to:

● Synchronize fundamental beliefs with business objectives

● Nurture an atmosphere that naturally boosts productivity

● Master the "Four L's" of exemplary guidance: Listening, Learning, Language, and Love

● Develop a potent "Ethos Declaration" to steer every facet of operations

© 2025 Ascent Audio (Audiobook): 9781663753625

Release date

Audiobook: 8 July 2025