Stung by corporate scandals and media mayhem, many companies have begun integrating terms like "sustainable business, " "conscious capitalism, " and "ethical business" into their annual reports. Is it more corporate greenwashing or are businesses today really changing how and with whom they do business? Can corporate social responsibility become a new business standard?
When it comes to implementing the kind of business strategies that create vital social and economic returns, many corporate leaders find themselves at a loss. "This is because, unlike branding or accounting, there are far too few solid industry case studies that profile the success stories and how those companies got there, " says author and award-winning marketing specialist Christine Arena.
Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farms and The Body Shop, Cause For Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.
© 2011 New World Library (전자책 ): 9781577319214
출시일
전자책 : 2011년 2월 8일
Stung by corporate scandals and media mayhem, many companies have begun integrating terms like "sustainable business, " "conscious capitalism, " and "ethical business" into their annual reports. Is it more corporate greenwashing or are businesses today really changing how and with whom they do business? Can corporate social responsibility become a new business standard?
When it comes to implementing the kind of business strategies that create vital social and economic returns, many corporate leaders find themselves at a loss. "This is because, unlike branding or accounting, there are far too few solid industry case studies that profile the success stories and how those companies got there, " says author and award-winning marketing specialist Christine Arena.
Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farms and The Body Shop, Cause For Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.
© 2011 New World Library (전자책 ): 9781577319214
출시일
전자책 : 2011년 2월 8일
격이 다른 오디오북 생활을 경험해보세요!
1 평점을 기준으로 한 전체 평점
영감을 줘요
생각할 거리를 주네요
배울 점이 있어요
대화에 참여하고 리뷰를 추가하려면 앱을 다운로드하세요.
한국어
대한민국