E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success.The E-Myth credo — Don't work IN your business, work ON it — is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development:

• Leadership • Marketing • Finance • Money • Management • Client Fulfillment • Lead Conversion • Lead Generation

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation — a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

© 2005 Harper Business (오디오북): 9780060839260

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오디오북: 2005년 3월 29일