Dinle ya da oku

Sesli kitapların büyülü dünyasına adım at.

  • İlk 4 ay ₺124,99/ay
  • Binlerce sesli kitap ve e-kitap.
  • Dilediğin kadar dinle ya da oku.
  • Çevrimdışı modu.
  • İstediğin zaman iptal et.
Abonelik başlat
TR - Details page - Device banner - 894x1036
Cover for HBR's 10 Must Reads on Sales
21 puanlama

4.4

Seri

1 / 160

Süre
5Sa 48dk
Dil
İngilizce
Format
Kategori

İş Kitapları

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

© 2020 Ascent Audio (Sesli Kitap): 9781469078656

Yayın tarihi

Sesli Kitap: 21 Ocak 2020

Bunları da beğenebilirsin...

  1. Work from Anywhere: The HBR Guides Collection (5 Books)
    Work from Anywhere: The HBR Guides Collection (5 Books) Harvard Business Review
  2. HBR's 10 Must Reads on Managing Projects and Initiatives (with bonus article "The Rise of the Chief Project Officer" by Antonio Nieto-Rodriguez)
    HBR's 10 Must Reads on Managing Projects and Initiatives (with bonus article "The Rise of the Chief Project Officer" by Antonio Nieto-Rodriguez) Jeff Sutherland
  3. The Harvard Business Review Leader's Handbook : Make an Impact, Inspire Your Organization and Get to the Next Level: Make an Impact, Inspire Your Organization, and Get to the Next Level
    The Harvard Business Review Leader's Handbook : Make an Impact, Inspire Your Organization and Get to the Next Level: Make an Impact, Inspire Your Organization, and Get to the Next Level Brook Manville
  4. Web3: The Insights You Need from Harvard Business Review
    Web3: The Insights You Need from Harvard Business Review Harvard Business Review
  5. The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management
    The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
  6. Management Rev Ed
    Management Rev Ed Peter F. Drucker
  7. HBR's 10 Must Reads on Business Model Innovation
    HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
  8. HBR's 10 Must Reads on Entrepreneurship and Startups
    HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
  9. HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century
    HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century Harvard Business Review
  10. Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition
    Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
  11. Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
    Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs Michael A. Cusumano
  12. The Ideas of Eli Goldratt About Management: MBA in One Day - Management Classics
    The Ideas of Eli Goldratt About Management: MBA in One Day - Management Classics Ben Tiggelaar
  13. The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
    The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
  14. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  15. The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition
    The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
  16. Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
    Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
  17. Driving Digital Strategy: A Guide to Reimagining Your Business
    Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta
  18. The Five Most Important Questions: You Will Ever Ask About Your Organization
    The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  19. The Choice
    The Choice Eliyahu M. Goldratt
  20. A Mind for Sales: Daily Habits and Practical Strategies for Sales Success
    A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
  21. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
    Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  22. R.E.D. Marketing: The Three Ingredients of Leading Brands
    R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
  23. Differentiate or Die: Survival in Our Era of Killer Competition
    Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  24. Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  25. Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
    Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
  26. Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead
    Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Tony Saldanha
  27. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
    Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
  28. The 22 Immutable Laws of Branding
    The 22 Immutable Laws of Branding Al Ries
  29. Management Challenges for the 21St Century
    Management Challenges for the 21St Century Peter F. Drucker
  30. Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
    Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Eric Berridge
  31. The Only Sales Guide You'll Ever Need
    The Only Sales Guide You'll Ever Need Anthony Iannarino
  32. Understanding Michael Porter: The Essential Guide to Competition and Strategy
    Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta
  33. Winning
    Winning Jack Welch
  34. It's Not Luck: Marketing, Production, and the Theory of Constraints
    It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
  35. Consulting Essentials: The Art and Science of People, Facts, and Frameworks
    Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
  36. The 22 Immutable Laws of Marketing
    The 22 Immutable Laws of Marketing Jack Trout
  37. Five Stars: The Communication Secrets to Get From Good to Great
    Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
  38. Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
    Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
  39. Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
    Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
  40. The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
    The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics Jenny Dearborn
  41. INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal
    INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
  42. The Influential Product Manager: How to Lead and Launch Successful Technology Products
    The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
  43. Critical Chain: Project Management and the Theory of Constraints
    Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
  44. Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle)
    Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
  45. 22 Immutable Laws of Branding
    22 Immutable Laws of Branding Al Ries
  46. The Digital Transformation Playbook: Rethink Your Business for the Digital Age
    The Digital Transformation Playbook: Rethink Your Business for the Digital Age David L. Rogers
  47. What You Do Is Who You Are: How to Create Your Business Culture
    What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  48. From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business
    From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
  49. The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
    The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
  50. Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap
    Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
  51. What You Do Is Who You Are: How to Create Your Business Culture
    What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  52. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
    Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
  53. Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
    Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
  54. The Heart of Business: Leadership Principles for the Next Era of Capitalism
    The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
  55. The Automatic Customer: Creating a Subscription Business in Any Industry
    The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  56. HBR's 10 Must Reads on Organizational Resilience
    HBR's 10 Must Reads on Organizational Resilience Harvard Business Review
  57. Bargaining for Advantage: Negotiation Strategies for Reasonable People
    Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
  58. Doing Agile Right: Transformation Without Chaos
    Doing Agile Right: Transformation Without Chaos Darrell K. Rigby
  59. Leaders: The Strategies for Taking Charge
    Leaders: The Strategies for Taking Charge Warren Bennis
  60. The 11 Immutable Laws of Internet Branding
    The 11 Immutable Laws of Internet Branding Al Ries
  61. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
    How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
  62. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
    New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
  63. Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom
    Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Porter Erisman
  64. HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear)
    HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear) Harvard Business Review
  65. Innovation Capital: How to Compete - and Win - Like the World's Most Innovative Leaders
    Innovation Capital: How to Compete - and Win - Like the World's Most Innovative Leaders Nathan Furr
  66. Decision Making: 5 Steps to Better Results
    Decision Making: 5 Steps to Better Results Harvard Business Review
  67. Free Prize Inside!: The Next Big Marketing Idea
    Free Prize Inside!: The Next Big Marketing Idea Seth Godin
  68. Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  69. The Startup Checklist: 25 Steps to a Scalable, High-Growth Business
    The Startup Checklist: 25 Steps to a Scalable, High-Growth Business David S. Rose
  70. Digital @ Scale: The Playbook You Need to Transform Your Company
    Digital @ Scale: The Playbook You Need to Transform Your Company Jurgen Meffert

Storytel dünyasını keşfet:

  • Kids mode

  • Çevrimdışı modu

  • İstediğin zaman iptal et

  • Her yerde erişim

Sınırsız

Sınırsızca dinlemek ve okumak isteyenler için.

₺249.99 /ay
  • 1 hesap

  • Sınırsız erişim

  • İstediğin zaman iptal et

Abonelik başlat

Sınırsız Yıllık

Sınırsızca dinlemek ve okumak isteyenler için.

₺1499.99 /yıl
6 ay öde, 12 ay dinle
  • 1 hesap

  • Sınırsız erişim

  • İstediğin zaman iptal et

Abonelik başlat

Aile (2 hesap)

Hikayeleri sevdikleri ile paylaşmak isteyenler için.

₺379.99 /ay
  • 2 hesap

  • Sınırsız erişim

  • İstediğin zaman iptal et

Abonelik başlat

Aile (3 hesap)

Hikayeleri sevdikleri ile paylaşmak isteyenler için.

₺474.99 /ay
  • 3 hesap

  • Sınırsız erişim

  • İstediğin zaman iptal et

Abonelik başlat