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Influence, New and Expanded: The Psychology of Persuasion

136 Puan

4.6

Süre
20sa 43dk
Dil
İngilizce
Format
Kategori

İş Kitapları

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

• Reciprocation • Commitment and Consistency • Social Proof • Liking • Authority • Scarcity • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Supplemental enhancement PDF accompanies the audiobook.

© 2021 HarperAudio (Sesli Kitap): 9780063097797

Yayın tarihi

Sesli Kitap: 4 Mayıs 2021

Bunları da beğenebilirsin...

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  2. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  3. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
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  5. Built to Last: Successful Habits of Visionary Companies Jim Collins
  6. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  7. Noise Daniel Kahneman
  8. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  9. Good to Great Jim Collins
  10. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  11. How To Win Friends And Influence People Dale Carnegie
  12. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  13. The End of the World is Just the Beginning: Mapping the Collapse of Globalization Peter Zeihan
  14. Range: How Generalists Triumph in a Specialized World David Epstein
  15. Dale Carnegie & Associates' Listen!: The Art of Effective Communication Dale Carnegie & Associates
  16. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  17. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  18. What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People Joe Navarro
  19. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  20. Joy at Work: Organizing Your Professional Life Marie Kondo
  21. The Intelligent Investor Rev Ed. Benjamin Graham
  22. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  23. The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich Timothy Ferriss
  24. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  25. Wise as Fu*k: Simple Truths to Guide You Through the Sh*tstorms of Life Gary John Bishop
  26. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  27. Awaken the Giant Within Tony Robbins
  28. Principles: Life and Work Ray Dalio
  29. Why Has Nobody Told Me This Before? Julie Smith

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