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HBR's 10 Must Reads on Sales
- 22 דירוגים
4.4
- סדרה
1 מתוך 160
- משך
- 5 שעות ו-48 דקות
- שפה
- אנגלית
- פורמט
- קטגוריה
עסקים וכלכלה
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
© 2020 Ascent Audio (ספר מוקלט): 9781469078656
תאריך פרסום
ספר מוקלט: 21 בינואר 2020
תגיות
אחרים גם נהנו...
- HBR's 10 Must Reads 2019: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Now What?" by Joan C. Williams and Suzanne Lebsock) (HBR's 10 Must Reads) Thomas H. Davenport
- Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise Josh Baron
- The Year in Tech, 2022: The Insights You Need from Harvard Business Review Harvard Business Review
- The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
- HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
- Management Rev Ed Peter F. Drucker
- HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
- HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century Harvard Business Review
- Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
- Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs Michael A. Cusumano
- Marketing 4.0: Moving from Traditional to Digital Philip Kotler
- The Ideas of Peter Drucker About Management: MBA in One Day - Management Classics Ben Tiggelaar
- The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
- The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
- The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
- Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
- Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta
- The Choice Eliyahu M. Goldratt
- Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
- A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
- Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
- R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
- Management Challenges for the 21St Century Peter F. Drucker
- Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Tony Saldanha
- The 22 Immutable Laws of Branding Al Ries
- The Only Sales Guide You'll Ever Need Anthony Iannarino
- It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
- 22 Immutable Laws of Branding Al Ries
- Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
- Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
- Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
- Winning Jack Welch
- The 22 Immutable Laws of Marketing Jack Trout
- Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
- Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
- Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
- Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
- Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta
- Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
- The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics Jenny Dearborn
- The Digital Transformation Playbook: Rethink Your Business for the Digital Age David L. Rogers
- The 11 Immutable Laws of Internet Branding Al Ries
- The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
- Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Eric Berridge
- HBR's 10 Must Reads on Organizational Resilience Harvard Business Review
- Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
- The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
- How the Mighty Fall: And Why Some Companies Never Give In Jim Collins
- Doing Agile Right: Transformation Without Chaos Darrell K. Rigby
- Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
- The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
- Free Prize Inside!: The Next Big Marketing Idea Seth Godin
- Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
- Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
- How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
- Innovation Capital: How to Compete - and Win - Like the World's Most Innovative Leaders Nathan Furr
- New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
- Competing Against Luck: The Story of Innovation and Customer Choice Karen Dillon
- HBR's 10 Must Reads on High Performance (with bonus article "The Right Way to Form New Habits” An interview with James Clear) Harvard Business Review
- From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Shirish Nadkarni
- The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
- The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
- Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom Porter Erisman
- Positivity and Growth Harvard Business Review
- עשיתי משהו רע הדס קפלן
4.1 - ארבע ההסכמות דון מיגל רואיס4.5
- האיש שאהב את הטלפון שלו יותר מדי יובל אברמוביץ'4.1
- סדר את המיטה שלך אדמירל ויליאם ה. מקרייבן4.5
- Nexus נקסוּס יובל נח הררי4.5
- הרגלים אטומיים ג'יימס קליר4.8
- כוחו של הרגע הזה אקהרט טול4.7
- כוחו של הרגע הזה - מדריך מעשי אקהרט טול4.5
- בשידור חי רם אורן3.6
- מועדון ה-5 בבוקר רובין שארמה4.3
- כראמל (9) בעקבות אבני האודם מאירה ברנע גולדברג4.7
- Harry Potter and the Philosopher's Stone J.K. Rowling4.7
- כראמל מאירה ברנע גולדברג4.6
- הכל בסדר, הילי הדס קפלן4.5
- חוק 5 השניות מל רובינס4.3
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