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Summary of Bernadette Jiwa's The Fortune Cookie Principle

Language
English
Format
Category

Economy & Business

Please note: This is a companion version & not the original book. Book Preview:

#1 The secret to spreading your ideas is to understand that they have two elements: the cookie and the fortune. The cookie is the commodity, the tangible product. The fortune is the magical, intangible part of the product or service that has real value.

© 2022 IRB Media (Ebook): 9781669395461

Release date

Ebook: 27 April 2022

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