Summary of Michael Fertik & David C. Thompson's The Reputation Economy IRB Media
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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
- By
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- Publisher
- Duration
- 7H 25min
- Language
- English
- Format
- Category
Economy & Business
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
© 2011 Ascent Audio (Audiobook): 9781663743480
Release date
Audiobook: 7 February 2011
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