The Product Momentum Gap: Bringing together product strategy and customer value

Elevate Your Business Strategy with “The Product Momentum Gap”

Are your product, marketing, and sales teams struggling to sing the same tune? “The Product Momentum Gap” is the handbook for leaders who aspire to create a symphony of success. In its pages, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer. Expect to:

• Reorient your teams around a value-driven ethos • Seamlessly communicate across departments for greater efficiency • Achieve measurable growth by delivering what your customers truly desire

Ready to take your business to the next level? Get your hands on “The Product Momentum Gap” and set a course for extraordinary success.

"If you're stuck in a Momentum Gap, Andrea and Dave have an approach that will get you back to the basics for what matters. The Product Value Creation Plan is a guiding light for your way out of the gap. It will focus your team on your product vision and step you through a process to prioritize relevant goals leading to your desired outcomes. This book is packed with actionable steps and proven examples to get momentum headed in the right direction."

C. Todd Lombardo

Co-Author, Product Roadmaps Relaunched

“The Product Momentum Gap is something that every organisation needs to watch out for! It's going to bust your momentum, slow your sales, and drain your focus. To beat the gap, Andrea and Dave offer a pragmatic set of tools that directly connects product development to customer value. For businesses seeking to enhance their product development processes and maintain a competitive edge, this is a must read."

Kate Leto, Executive Coach for Product Leaders

© 2024 Dave Martin & Andrea Saez (Audiobook): 9798868673481

Release date

Audiobook: 10 January 2024