Ultimate Guide to Social Media Marketing: Master Today's Top Platforms, Build Impactful Campaigns, Track and Improve Results

Social media is always changing—but your goals aren’t. You need reach, visibility, and real results.

Ultimate Guide to Social Media Marketing, Second Edition gives you a clear, actionable plan to grow your brand across today’s major platforms. Written by top marketing experts Eric Butow, Stephanie Garcia, Amanda Robinson, and Roberto Blake, this practical guide covers Facebook, Instagram, LinkedIn, TikTok, YouTube, and more.

You’ll learn how to craft a strategy that fits your business, create high-impact content, use video effectively, and track what’s working. It also includes the latest on paid ads, influencer marketing, and AI tools that streamline your workflow—without sounding robotic.

Perfect for solopreneurs, marketing teams, or anyone tired of random posting and poor engagement.

Key topics include:

social media marketing

Facebook ads

influencer marketing

AI tools

LinkedIn tactics

video content

content strategy

YouTube for business

small business growth

marketing for beginners

If you’re serious about results—not just reach—this is your guide.

© 2026 Entrepreneur Press (Ebook): 9781613084946

Release date

Ebook: 17 February 2026