Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose
Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose5.0 1 5 Author: Larry Weber Narrator: Jordan Ahnquist
This path requires a reinvention of today's dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company's moral purpose.
When moral purpose is central to an organization's core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real-not curated-connections with a brand's moral mission. You build true engagement, trust, and evangelism. And, along the way, your customers will actually help to cocreate your brand.
More information about the audiobook:Publisher: Gildan Media
Length: 5H 4Min
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