Sample
Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose - Larry Weber

Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose

Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose

5.0 1 5 Author: Larry Weber Narrator: Jordan Ahnquist
As audiobook.
Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

This path requires a reinvention of today's dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company's moral purpose.

When moral purpose is central to an organization's core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real-not curated-connections with a brand's moral mission. You build true engagement, trust, and evangelism. And, along the way, your customers will actually help to cocreate your brand.
Language: English Category: Economy & Business Translator:

More information about the audiobook:

Publisher: Gildan Media
Published: 2019-07-09
Length: 5H 4Min
ISBN: 9781469073262
Comments

Similar books

Always have a good book lined up - Listen and read whenever you want

Read and listen to as many books as you like! Download books offline, listen to several books continuously, choose stories for your kids, or try out a book that you didn't thought you would like to listen to. The best book experience you'd ever had.

Free trial for 14 days