Sample
Branding for Dummies - Bill Chiaravalle, Barbara Findlay Schenck

Branding for Dummies

Branding for Dummies

4 4 5 Author: Bill Chiaravalle, Barbara Findlay Schenck Narrator: James Fouhey
Audiobook.
Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy.
Language: English Category: Economy & Business Translator:

More information about the audiobook:

Publisher: Tantor Audio
Published: 2019-09-10
Length: 14H 38Min
ISBN: 9781515947318
Comments

Always have a good book lined up - Listen and read whenever you want

Read and listen to as many books as you like! Download books offline, listen to several books continuously, choose stories for your kids, or try out a book that you didn't thought you would like to listen to. The best book experience you'd ever had.

Free trial for 14 days