14 Ratings
Economy & Business
11T 50min

Guerrilla Marketing

Author: Jay Conrad Levinson Narrator: Edward Lewis Audiobook

WhenGuerrilla Marketingwas first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.

Guerrilla Marketing is the entrepreneur's marketing bibleโ€”and the book every small-business owner should have.

© 2007 Blackstone Publishing (Audiobook) ISBN: 9781483054179

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