Summary of Brendan Kane's One Million Followers

Please note: This is a companion version & not the original book.

#1 The key to quickly scaling your following is an agile approach of producing, testing, and measuring how people respond to your content in real time. It’s a great strategy for those who don’t have three or four years to invest in building their platform.

#2 The three steps to gaining one million followers are hypothesize, test, and pivot. You should test many different variations that have a strong hook to catch and hold people’s attention. Then, based on those tests, you should figure out which variations yield the best results and keep investing in them.

#3 The best performing content was an inspirational video in which Justin Baldoni encouraged people to live their best and most desired life. I learned that the message of the content was important, and that choosing the right one is an influential factor in getting people to click and share.

#4 The most important aspect of scaling a huge audience is getting people to share your content. The more people share your content, the faster and more cost-efficient you can expand your audience. I chose to build a million followers on Facebook because it's the most democratic and share-friendly platform.

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Rafbók: 15 april 2022