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Cover for Marketing Case Studies: Linking Theory to Practice

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Marketing Case Studies: Linking Theory to Practice

Name: Marketing Case Studies: Linking Theory to Practice
ISBN: 9781680537260

By
- Dr. Rand Irshaidat
Publisher
- Academica Press

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Language: English
Format
Category: Economy & Business

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

Release date

Ebook: 10 March 2023